TOKYO — June 2024 — Luxury Japanese whisky retailer dekantā Introduces MONO NO AWARE — a New World Blended Whisky in Celebration of its Ninth Year of Trading.

Following the success of its award-winning series celebrating the historic ties between Japan and Scotland, dekantā proudly presents its newest creation — ‘MONO NO AWARE’. This extraordinary blend transcends borders, merging a 20-year-old Scotch whisky with single malts from three of Japan’s most promising emerging distilleries. 

This fusion celebrates the historic relationship between Japanese and Scotch whisky, while highlighting the remarkable progress of the Japanese whisky industry over the past decade, crafting a flavour profile that is as unprecedented as it is unforgettable.

‘MONO NO AWARE’ offers a symphony of flavours, artfully balancing the rich, fruity, and oaky essence of Scotch with the lighter, floral, and subtly smoky characteristics of Japanese whisky. The aromatic journey begins with fresh citrus, crisp apple, and hints of dried berries, leading to delicate layers of vanilla, butterscotch, and buttered toast. On the palate, experience a fresh blend of poached pear and light oak, evolving into a harmonious interplay of cocoa, cinnamon, and warm brown sugar. The finish is a lingering delight of floral notes, baked apple, fresh berries, and charred oak.

The term ‘Mono No Aware’ encapsulates the profound beauty of transience, the joy and sadness intertwined in the fleeting nature of life’s moments. It evokes the bittersweet recognition that while experiences are temporary, they leave an indelible mark on our memories.

Makiyo, Founder of dekantā, elaborates, “This concept is best illustrated by the Sakura season in Japan. For two brief weeks, cherry blossoms bloom in breathtaking beauty, inviting people to celebrate these ephemeral moments with loved ones. This fleeting joy mirrors the experience of savoring a fine whisky — each sip a unique, unrepeatable experience crafted by the hands of master blenders and aged to perfection.”

Makiyo continues, “Whisky enthusiasts worldwide know this feeling well. Whether by a fireside in winter or under the summer sun, every last drop of a meticulously crafted whisky is a moment to cherish. Yet, as the glass empties, there’s a bittersweet realization that this unique experience is now a treasured memory.”

This sentiment is even more profound with limited edition or single cask whiskies, which often cannot be replicated or re-purchased. For dekantā, the spirit of ‘Mono No Aware’ is deeply embedded not just in the drinking experience, but in the very process of blending with everyone involved deeply committed to perfecting the blend and savoring each moment.

The new World Blended whisky is now available to purchase exclusively via dekanta.com.

Notes to Editors:
dekantā Founder Makiyo and Whisky Operations Manager Liam Hiller are available for interview. Please RSVP to arrange, Emily Wan at emily@dekanta.com

dekantā Press Room: https://dekanta.com/press/

High resolution press images available on request, with a selection viewable in this folder, and on the website here: https://dekanta.com/press-library/

About dekantā

In 2015, visionary entrepreneur Makiyo founded dekantā, driven by a passion for Japanese whisky and a realisation of its limited accessibility. She envisioned a business that would become the world’s gateway to Japanese whisky, sharing the exquisite flavours she had come to love with enthusiasts around the globe.

Now in its ninth year, dekantā stands as the world’s largest online inventory of Japanese whisky, boasting over 1,700 expressions from prestigious names such as Suntory, Nikka, and Karuizawa. It has become the premier e-commerce destination for both enthusiasts and connoisseurs. Building on its success in bottle sales, dekantā introduced a groundbreaking cask ownership program. This initiative allows clients to purchase casks from some of Japan’s most promising emerging distilleries, including New Karuizawa, Kiyokawa, and Hanyu, offering a unique opportunity to invest in the future of Japanese whisky.

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